Commercials / PSAs
Client List for PSAs:
City of Lancaster,
Public Works Department
City of Palmdale,
Public Works Department
Marin County,
Public Works Department
Monterey County Health
Department
San Benito County
Integrated Waste Management Regional Agency
Santa Cruz County
Public Works Department
City of Santa Clarita
Public Works Department
Solano County
Environmental Management Department
City of Watsonville,
Public Works Department
Yolo County Planning &
Public Works Department
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CASE STUDY :30 Sec Used Oil PSA Targeted Audience: Primarily males, late teens to
thirties Media Buying: i.e. Spike TV, ESPN, MTV (after
7pm)
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CHALLENGE: Create a Bi-Lingual PSA with high production values that target working class males with an emphasis on Hispanics from late teens to 30’s.
CREATIVE APPROACH: Recycle Media produced a fast paced and engaging spot in English and Spanish with a highly believable Hispanic American auto racing instructor. Our company created the concept, found the talent, the location, wrote the script and produced the PSA.
RESULTS: The recycling message was considered highly effective for Used Oil and Filters, and filled an important void with the Hispanic market. Both the English and Spanish PSA versions were picked up by a number of California cities and counties; all with favorable responses. Recycle Media also provided city / county media buying and achieved significant added value.
“Thanks for implementing your well thought out ideas in a highly professional and timely manner. The bi-lingual PSA should leave a strong impression on our targeted audience.”
Sayne Redifer, Senior Management Analyst, City of Palmdale, CA
“This year’s Beverage and Used Oil Outreach Campaigns are really quite an improvement from what we have had in prior years. The production values on the Used Oil PSA are especially grand. The end result of your media planning, production and media buying strategies is that our grant money was well spent.”
Richard M. Long, Senor Management Analyst, City of Lancaster, CA
